Pricing, regulation and trends across the WhatsApp Business API ecosystem.
Almost every shop in Ghana selling on Instagram or TikTok ends their caption the same way: "DM for price." It made sense in 2019. In 2026 it is a tax you are paying on every post, and most owners have no idea how much it costs them. Here is what is actually happening between the DM and your reply, and what to put in its place.
Running your Ghanaian shop from your own WhatsApp feels free. It is not. Between the messages that arrive while you sleep, the regulars you cannot remember, and the weekends that never really happen, one phone quietly costs a small business thousands of cedis a month. Here is where the money leaks, and what actually fixes it.
Most small business owners are drowning in "how much?" and "do you deliver?" messages. The EnoSend AI Sales Agent carries that repetitive load for you, in your own voice, and only pulls you in when it actually matters.
Get the category right and templates approve in hours at the lowest possible rate. Get it wrong and you'll either pay 3× the rate or watch the template reject — sometimes both. Here's how Meta actually classifies them.
