"DM for price" is quietly killing your Ghanaian shop. Here is what to do instead.
Almost every shop in Ghana selling on Instagram or TikTok ends their caption the same way: "DM for price." It made sense in 2019. In 2026 it is a tax you are paying on every post, and most owners have no idea how much it costs them. Here is what is actually happening between the DM and your reply, and what to put in its place.
